Explore Maastricht
Bakkerij Mol · Craft bakery

Bread with patience, online.

A third-generation bakery nobody could find online. Now the bread itself is in the window, and you can order a vlaai without picking up the phone.

Sector
Craft bakery
Scope
Logo, Website, Vlaai ordering, Illustrations
Year
2026
Type
Concept project
vanpey.nl/en/work/bakkerij-mol/site/Open ↗

Logo

Bakkerij MolWYCK · SINDS 1961

Colours

Flour#F7EFE2
Crust#8A4320
Rye#2A1A10
Wheat#E8B661
Cherry#B3263A

Type

AaFraunces
headings, warm and soft
AaCaveat
handwritten notes

Photos via Wikimedia Commons, credited on the site.

Three choices

Why it looks like this.

01

The bread is the hero

Drawn bread in the colours of a good crust as the logo and hero. Warm, personal and recognisable at a glance.

02

Order without calling

Pick a flavour and the vlaai changes in front of you. Choose a day, add your name, done.

03

New every day

Open or closed sits at the top, and every loaf shows how many are left. When it's gone, it's gone.

Goal
Vlaai orders through the site instead of the phone.

Contact

Your business here?

info@vanpey.nl

A logo, a website or both. Tell me what you have in mind and you'll hear back within one working day.

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